南丰蜜橘品牌价值突破200亿元
<div class="wx_rich_media_content" id="jsWxContainer"><section style='text-align: center;' nodeleaf="" data-pm-slice="0 0 []"><br></section><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []"><section data-tools="135编辑器" data-id="162573"><section style='margin: 10px auto;'><section style='width: 100%;height: 4px;background: linear-gradient(to right,transparent,#ffd987);max-width:100% !important;box-sizing:border-box;' data-width="100%"><span leaf=""><br></span></section><section style='background-color: #fffaf0;padding: 30px 20px;box-sizing:border-box;'><section data-autoskip="1" style='text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background-color: transparent;'><p style='text-indent: 2em; margin-top: 8px; margin-bottom: 8px; line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 16px;'>记者日前从县相关部门了解到，2025年南丰蜜橘品牌价值突破200亿元，达202.02亿元，展现了其作为国家地理标志产品的强劲品牌影响力。</span></span></p><section style='text-align: center;' nodeleaf=""><span class="wxart_image" wx-style='display:inline-block;'></span></section><p style='text-indent: 2em; margin-top: 8px; margin-bottom: 8px; line-height: 2em;'><span leaf=""><span textstyle='' style='font-size: 16px;'>据了解，南丰蜜橘以“皮薄核少、汁多无渣、色泽金黄、甜酸适口、营养丰富”而闻名海内外，是国家地理标志产品，其品牌影响力与文化底蕴深度融合，成为地方特色产业的核心名片。近年来，我县不断加大地理标志产品保护的宣传与质量管理力度，积极探索蜜橘产业可持续发展之路，以“三园”建设为主体，通过优化产业布局，加强政策引导，提升蜜橘品质，建立“品质追溯 + 品牌监管”体系，确保地理标志产品品质稳定，不断激发蜜橘种植户的内生动力，实现了蜜橘“提质增效”与农民“增收致富”的双赢。与此同时，我县还坚持“稳定国内市场、深耕海外市场”双轮驱动战略，国内通过电商平台搭建、线下商超直供、文旅融合营销等方式巩固消费基本盘；海外则针对性解决关税壁垒、物流保鲜等难题，为出口企业提供专项补贴、出口退税等政策支持，全面激活企业“出海”动力。2024 年，南丰蜜橘时隔四年重返美国市场，并首次成功进入非洲市场，两大突破标志着其国际化征程迈出关键一步，成为品牌价值提升的重要支撑。</span></span></p><section style='text-align: center;' nodeleaf=""><span class="wxart_image" wx-style='display:inline-block;'></span></section></section></section><section style='width: 100%;height: 4px;background: linear-gradient(to left,transparent,#ffd987);max-width:100% !important;box-sizing:border-box;' data-width="100%"><span leaf=""><br></span></section></section></section></section><section data-pm-slice="6 4 []" style='-webkit-tap-highlight-color: transparent; margin-bottom: unset; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; letter-spacing: 0.578px; box-sizing: border-box !important;'><section style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; box-sizing: border-box !important;'><section style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; box-sizing: border-box !important;'><p style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;'><span data-raw-text="记" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important;'><span leaf="" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; box-sizing: border-box !important;'><br></span></span></p><p style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;'><span data-raw-text="记" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important;'><span leaf="" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; box-sizing: border-box !important;'>记者：胡羽强</span></span></p></section></section></section><p style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; box-sizing: border-box !important;'><span style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important;'><span data-raw-text="编" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span leaf="" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; box-sizing: border-box !important;'>编辑：</span><span data-pm-slice="0 0 []" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0.544px; float: none; box-sizing: border-box !important; display: inline !important;'><span leaf="" style='-webkit-tap-highlight-color: transparent; outline: 0px; max-width: 100%; box-sizing: border-box !important;'>胡义平、叶 鹏、余 欢、熊佳羽</span></span></span></span></p><p style='-webkit-tap-highlight-color: transparent; margin-bottom: 8px; clear: both; min-height: 1em; font-size: 17px; caret-color: rgba(0, 0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; 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